Future Branding: Voices from 2079
Arc Fusion Dinner | San Francisco | April 21, 2015
Rodrigo Martinez introduces us to the world of 20179 as he has imagined it – through recorded voices eerily beamed to us from the future – of an explorer, scientist, story-builder, and a teenager. He used images and details from their lives 25 years after the earth abruptly turned to ice and many died – the what he has dubbed the “Climacteric.” As a designer and master brander, Rodrigo provided an upbeat vision of how people in 2079 see their own lives – and how their society is all about integration and finding humanity in their dealings.
Life Sciences Chief Strategist and Senior Portfolio Director, IDEO